Baldwin & Lyons was founded as a broker in 1930 by Harry Baldwin, later joined by Voris Lyons. As
Harry and Voris continued growing their business, they realized that they had a solution to fill a void in
the market for customizable, flexible commercial trucking coverage.

And so, Protective Insurance was founded as a subsidiary of Baldwin & Lyons in 1954, pioneering
the industry-changing usage of self-insured retention for trucking fleets.

It’s this never-wavering commitment to innovation and forward-thinking that has helped us
become a leader in transportation and workers’ compensation insurance.

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